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Top 15 Trends that will shape the future of Digital Marketing

Digital Marketing trends

At one time, chatbots, voice search engine optimization (VSEO) and artificial intelligence were bordering on the ridiculous, but today, these innovative digital marketing trends are among the top priorities. And why wouldn’t they be? After all, they make your business remain competitive enough in today’s online landscape. We are living in an era of marketing technology, moving and grabbing the consumer’s interests and predicting consumer’s behaviours quickly enough to make your business grow. Marketers can no longer stick their heads in the sand and hope that the same old methods will work forever. to make things quite easy for you, we the best digital marketing agency in Melbourne, are here to provide you with the top 15 trends that will shape the future of digital marketing.

Read on to discover the trends for 2020 that will help your business not just survive, but thrive in this age of innovation.

1) Chatbots

Surveys show that chatbots will accommodate about 85% of customer service by 2020 as they benefit the business by being available day and night with instant responses.  

With the high rising demand in industry, up to almost 80%, chatbots are helping the business to save over $8 billion per annum. The has been in the notice that about 63% of customers prefer to connect with chatbots as they provide them with prompt answers, accurately recall your entire buying history, and never lose patience. 

2) Artificial Intelligence

AI has become an indispensable part of all kinds of businesses and if you haven’t already realized it yet, 2020 going to be dominated by artificial intelligence.  

Organizations are keen on adopting AI into their businesses because of AI serving as a helping hand in analyzing consumer behaviour,  searching patterns and using data from social media platforms to understand how customers perceive their products and services.

Currently, it is already implemented in various areas of industries like:

  • Email personalization
  • Basic communication
  • E-commerce transactions
  • Content creation
  • Product recommendations

Soon Artificial intelligence will become the driving force behind many services businesses will be able to accelerate growth and cut staffing costs, getting an edge over their competitors.

3) Conversational Marketing

Modern marketing is becoming more conversational with all the talk about chatbots going on. About 82% of consumers prefer to have an “immediate” response and conversational marketing facilitates them with one-to-one, real-time connection is making them satisfied. 

Additionally, unlike traditional marketing forms, this is available across multiple channels, allowing brands to meet customers on their preferential terms like time schedules, devices, platforms, whatever suits them best.

4) Structured Data SEO

The claims going around that that “SEO is dead” is baseless.

As a digital marketer, you must ignore these claims. SEO is like a shapeshifter and now in 2020, it has taken the shape of a structured data which will become more prevalent in search engine results.

Structured data is what that organizes the data in such a way that it makes easier for search engines to crawl and categorize your data. When it’s done right, it delivers a big SEO boost.

5) Personalization

To stand out in the market, personalization is a must, which means – personalized products, content, emails and more.

Let’s quickly take a look at these personalization stats:

  • 90% of your future clientele claim they perceive personalization appealing
  • 80% of your potential customers say that they prefer business who offers them personalized experiences
  • 63% of your consumers are highly annoyed with popping up of generic advertising

These stats will surely tell you how direly you need to invest in personalization. If you are still confused about how to start with this contact TX Digital, the #1 digital marketing agency in Melbourne. We will surely provide you with a solution. 

6) Long-Form Content

Today in 2020, readers are attracted to long posts as they offer readers an in-depth exploration of topics. Short posts will not get you anywhere even with Google as long content curators are grabbing all the web traffic away from you by establishing themselves as an expert on the subject and providing with more scope for targeting keywords.

A study indicated that pillar content gets 77% more backlinks than short articles, which is critical for driving organic traffic into your site. 

Let us look at some of the benefits of long-form content:

  • A reduction in bounce rate— If you can provide your users with everything possible on that particular topic they are searching for, then they won’t Google back to find another source.
  • The longer timespan— The larger the content available, the more time will be spent by your users on your website.
  • Social media shares— There are very much chances of pillar pages getting shared widely, especially among influencers in a given space.
  • Backlinks and high Google ranking– The higher the word count, with backlinks and shares, will all contribute to improved visibility on SERPs.
  • Lifelong traffic— Long content is evergreen content and its value will not diminish over time, providing you with lifetime traffic on your website and blog. 

If you need any help regarding content formation we, a full-service digital marketing agency in Australia, can serve you the best by doing in-house content writing or finding someone who can do this for you. 

7) 5G Technology

The dawn of 5G or fifth-generation technology of mobile technology will arguably be going to be one of the most significant digital marketing trends of 2020 and its impact will be felt across virtually every industry. 5G technology will transform how we access online content from digital marketers to the average user.

More to add is that the technology is expected to grow a staggering one hundredfold increase in the number of connected devices. 

8) IoT Advertising

IoT is a giant network of connected things and people through connecting any device to the Internet and other connected devices – all of which can collect and share data.

Its definition has evolved from the convergence of real-time analytics, multiple technologies, machine learning, embedded systems and commodity sensors.

With the rise of 5G technology, more IoT devices will present more on-demand content for users and more promotion opportunities for marketers.

9) Branding

Today everyone is operating in a vacuum to be filled with branding and it doesn’t matter what niche you’re in. About 66% of potential consumers state that they feel connected and trust a business which is established as a solid brand.

The reason behind branding your business is so important now because of Google’s E.A.T.ranking factor. It stands for:

  • Expertise: quality content written by an expert writer
  • Authority: the site should hold some authority on the subject itself
  • Trustworthiness: there is a need for other authoritative links from trusted sites pointing to your website

What Google wants to do is rank more good content; by demanding the most accurate, well-researched, up-to-date, content on any given topic.

10) Neuromarketing

This is one of the most wow-inspiring digital marketing trends of 2020 and yes it is not being quoted out from a sci-fi movie. The reality is that this technology is advancing quickly and may become a viable instrument for marketers soon.

For the unaware, neuromarketing helps in analyzing a person’s brain activity to determine which sorts of content they find engaging.

11) Website Security

In the times of cyber crimes taking place, users are quite concerned about website security and if they don’t feel safe on your site, they won’t hang around, which will ultimately lead to increased bounce rates. 

So from now on, the bare minimum is to enable the HTTPS protocol for your site and also, prominently display a security seal of trust on your website to reassure your visitors that you take interest of their safety seriously. If you have any doubt regarding the security of your website you can get in touch with TX Digital, a full-service digital marketing agency in Australia.

12) Interactive Content

Interactive content is the fastest-growing digital marketing trends in recent times. It’s engaging and dynamic and offers users an immersive experience. Think about:

  • Augmented reality ads
  • Quizzes and polls
  • 360-degree videos
  • Embedded calculators

All of these are attention-grabbing, memorable and result generating features. Going by the stats, 91% of buyers are actively searching for more interactive content as they like it fresh and original content with the feeling of connection with the brands.

13) Browser Push Notifications

Although this trend is controversial even in today’s scenario, it’s not wrong to say that it’s gaining momentum. Almost twice as many people sign up for web push notifications compared to a newsletter.

Everyone knows how unpleasant is it to see a message pop up on the corner while one is watching movies or working, however, there is a benefit. Sometimes, you find something in the pop up for which you have been looking for. For example, you notice ads about concert tickets of your favourite band or a football game. 

But you must understand, that while applying this feature, you must take into account the target audience and its needs. Properly configure the frequency of notifications and subject otherwise you are going to scare off your visitors rather than grabbing their attention.

14) Video Marketing

With a decreasing attention span, it’s getting tough to grab the attention of our website visitors. Therefore, here comes the need for video addition or you can also simply just use gifs to catch an eye. Our eyes almost naturally gravitate towards any moving element that can be utilized to control the way our visitors perceive a certain page.

There are numerous forms of motions available in web design. From typography that runs across the screen to micro-animations that offer feedback as we tend to hover over or click on certain elements to fullscreen video headers or animations.

To make this work for your benefit, you should think of an area on your website where you want your visitors to focus. You have to make use of it in such a way that it works hassle-free, otherwise, it can prove to be a distracting agent. 

15) Voice Search & Smart Speakers

Many devices these days are equipped with good virtual assistants like Siri, Cortana, and Google and this trend is increasing. People prefer voice searches rather than typing manually.

VUIs or voice user interface are ideal as they will match any device screens, and that they will deliver a lot of customized content than text. After you adopt this component, it’s absolute to offer your website visitors with the simplest user expertise. So, you must brace yourself for this trend next year.

It also permits users to interact with voice commands. This trend can add usability and practicality to your website and make sure that all website components are accessible for individuals with physical disabilities.

Wrapping Up

So, here we are with 15 most leading digital marketing trends which you can’t afford to ignore in 2020.

For anyone in digital marketing, change is an indispensable part of the job and you must keep looking ahead to embrace new strategies, technologies, tools and gain an edge over your contenders.

TX Digital

Author: TX Digital

TX Digital is an Australian based digital solutions company with a complete focus on creativity, quality, diligence and innovative application of technology.

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